Monday, September 18, 2017

What Are the Most Frequently Disavowed Domains, URLs, IPs and ccTLDs?

What Are the Most Frequently Disavowed Domains, URLs, IPs and ccTLDs? was originally published on, home of expert search engine optimization tips.

1.8 trillion disavowed URLs later

In June 2015, Bruce Clay launched Our goal was to create a easy to use tool that allows you to see whether or not other webmasters are disavowing a site.

DisavowFiles is a free, crowdsourced project. Upload your disavow files to the database, see what domains have been disavowed by others, in turn. It’s a community project that everyone is invited to participate in to put the power of disavow transparency back into SEOs’ hands.

There’s been lots to learn along the way.

Since release we’ve captured a lot of data. To date we have:

  • 1,840,287,252,622 disavowed URLs
  • 13,997,396 disavowed domains

This is a lot of data from the SEO community so, we thought we’d say thank you by sharing some crucial information about the disavow files that have been uploaded.


Top 10 Domain Wide Disavows

The following are the top ten domain wide disavows across all disavow files that were submitted.


Top 20 URL Level Disavows

The following are the top twenty URL-level disavows across all disavow files.


Top 15 Disavowed IPs

The following are the top fifteen disavowed IPs:


Most Disavowed ccTLDs (Domain Level)

The following are most disavowed ccTLDs on the domain-wide level:

  1. .com
  2. .net
  3. .info
  4. .ru
  5. .uk
  6. .pl
  7. .de
  8. .biz
  9. .nl
  10. .us

Most Disavowed ccTLDs (URL Level)

The following are most disavowed ccTLDs on the URL level:

  1. .com
  2. .net
  3. .uk
  4. .info
  5. .pl
  6. .de
  7. .au
  8. .cn
  9. .ru
  10. .nl

Good Sites People Disavowed

Sometimes good links can get listed on a disavow file, and that’s dangerous according to Google.

Below is the number of times people disavowed non-malicious sites like Google, Bing, Yahoo, etc.

Site URL Level Domain Level 73 25 1 3 89 70 25 6 3 2

Obviously our data doesn’t include everything out there on the web, but it is still interesting to see what people are disavowing.

What’s Next for Disavow Files?

Googler Gary Illyes recommends judicious use of disavow files, saying that disavows can directly impact SEO.

We hope you will use the tool to gather insight on your disavow data and provide intelligence to the community. Upload your disavow files at

*Disclaimer: This article is not an instructional piece giving information about which sites to disavow. Our only aim is to provide the SEO community with insight about the common tendencies of disavow files. Bruce Clay, Inc. recommends that all the domains you elect to disavow be reviewed and approved by an SEO expert prior to submitting to search engines.

Tuesday, September 12, 2017

Facebook Ads Manager and Power Editor Combine Into One Tool

Facebook announced today that Power Editor and Ads Manager will be combining into one tool.

Deep breaths…

For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost.

For those who have used Ads Manager because Power Editor is overwhelming, don’t worry. Ease of use will remain a priority.

If you’ve followed the evolution of Power Editor during the past couple of years, this shouldn’t be much of a surprise. There was a time when the two tools were drastically different. But with each update to the two interfaces, they’ve looked more and more like the other.

The reality is that there was no longer a need to have both tools. They have become nearly identical anyway.

This update, which is rolling out this week, is focused primarily on campaign creation and reporting. Let’s take a closer look…

Creation Flows

One change we’ve seen over the past year or so is the introduction of “Guided Creation” when designing campaigns. It allows advertisers to go through the entire process of creating a campaign, ad set, and ad, and it’s become the only way to create campaigns in Ads Manager (before the change)…

Facebook Ads Manager Guided Creation

From Power Editor, advertisers had the option of using Guided Creation or Quick Creation. Quick Creation allowed advertisers to quickly generate a campaign, ad set, and ad draft by providing the most basic information (before the change)…

Facebook Power Editor Quick Creation

Guided Creation within Power Editor was almost identical to the same process in Ads Manager. Here’s an image before the change…

Facebook Power Editor Guided Creation

The new Ads Manager (combined tool) will allow advertisers who used the Quick Creation option in Power Editor to keep using it (after the change)…

Facebook Ads Manager Quick Creation

Facebook sent me this image of what Guided Creation will look like for the new Ads Manager (combined tool)…

Facebook Ads Manager Guided Creation

Both options will be made available to all advertisers with the combined tool. Facebook will automatically opt you in to the creation method you use most frequently, but you’ll be available to switch to the other method if you choose.


The difference between the image above and the original flow of Guided Creation in Ads Manager is small. Can you spot it?

Here’s the bottom left corner of Guided Creation in the old Ads Manager…

Facebook Ads Manager Guided Creation Close

If you closed this window at any time, you’d lose all of your work. No drafts were generated.

But here’s the bottom left corner of the new (combined tool) Ads Manager…

Facebook Ads Manager Guided Creation Close

All advertisers will now have the ability to save their work as a draft.

In fact, Facebook says your work will now be saved via automatic drafts. You will, however, need to review and publish any changes that need to go live (as you do in Power Editor). To help make sure that an advertiser with unsaved changes doesn’t forget, Facebook will surface reminders inviting you to review and publish your changes.

One Source for Reports

Great, so there’s now one unified place to create Facebook campaigns, ad sets, and ads. That was certainly a source of confusion for advertisers — particularly new advertisers. But what about reports?

Yeah, this was an issue, too. Advertisers have had ad reports baked into their Ads Manager. But they also had stats in Power Editor. Frustratingly, the organization and access to these metrics were not the same.

Hell… Sometimes the numbers didn’t even match up from Ads Manager to Power Editor!

Personally, I ignored the stats within Power Editor. If I wanted to see how my campaigns were doing, I dove into the goldmine of information in Ads Manager. That’s where I used Customized Columns and accessed the enlightening info within Breakdowns.

With this update, there will be one unified place to access your ad reports — within the new Ads Manager. This is where you’ll get charts, activity history, breakdowns, summary rows, date benchmarks, exported insights reports and more. No more confusion.

Facebook Ads Manager Ads Report

If you aren’t using many of these features in Ads Manager, it’s time to start. They’re extremely valuable!

You Lose Nothing

This could be a scary announcement for both the green advertiser who is intimidated by Power Editor and the experienced advertiser who wants all of the extra bells and whistles. But it appears both sides should be happy by this announcement.

The new advertiser can continue to use the guided creation method when creating a campaign. Power Editor no longer “exists” (in name, at least), so it’s one less thing for them to worry about.

Facebook says that no functionality is lost as a result of this change. So those who have relied on Power Editor for the past few years won’t lose anything.

The bottom line is this update provides consistency and continuity. If executed as Facebook claims, it will be better for everyone.

If you don’t have this update yet, Facebook says they will begin rolling it out later this week.

Your Turn

What do you think of this update?

Let me know in the comments below!

The post Facebook Ads Manager and Power Editor Combine Into One Tool appeared first on Jon Loomer Digital.

Friday, September 8, 2017

Facebook Conversion Optimization: Standard and Extended

You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH.

Let’s take a closer look…

How Conversion Optimization Works

One of the many benefits of Facebook advertising is the ability to optimize for a particular action. Facebook has data. They have lots and lots of data. As a result, they have a really good idea about which groups of people are more likely than others to click, convert, or engage.

When creating a campaign with the conversion objective, advertisers need to select an optimization action…

Facebook Conversion Optimization

You can optimize for any of the following:

  • Conversions: Deliver your ads to the right people to help you get the most website conversions at the lowest cost
  • Link Clicks: Deliver your ads to the right people to help you get the most link clicks from your ad to a destination, on or off Facebook, at the lowest cost
  • Impressions: Deliver your ads to people as many times as possible
  • Daily Unique Reach: Deliver your ads to people up to once a day

The power of Facebook advertising is found within the first two options. Facebook knows who (within the audience you’ve selected) is most likely to convert or click a link. You don’t need to waste money on those least likely to perform those actions.

Facebook Conversion Optimization

When you optimize for an action, Facebook won’t show your ad to everyone within your audience. Instead, they’ll focus only on those most likely to perform the action that you want.

That’s amazing!

The Problem: Volume

If you want to sell more of your product, the logical assumption would be to optimize for conversions. While optimizing for conversions, you first tell Facebook which specific conversion you want to optimize for.

If I’m selling my Business Manager training program, I’d logically want to optimize for that.

Facebook Conversion Optimization

Facebook knows what types of people have bought my course before because I have the Facebook pixel on my website and created a Custom Conversion for that product. So Facebook can learn about what those people are like so that they can find more people in my audience who are just like them and likely to buy.

But here’s the problem: What if my product is new? What if only a couple of people have bought it so far? Facebook won’t have enough data to properly optimize.

Facebook says that in order for its systems to properly optimize, you need to receive a minimum of 15-25 of those conversions per week. Obviously, the more high-quality data that Facebook can work with, the better. But that’s the minimum.

What, then, do you do if you aren’t getting that many conversions?

Well, you could optimize for a similar or broader conversion. For example, you could optimize for the general “Purchase” event that will pick up any purchase on your website…

Facebook Conversion Optimization

Or you could optimize for link clicks to drive more people to the landing page in an effort to get more conversions.

Facebook Conversion Optimization

Many advertisers optimize for link clicks until they get enough conversions for Facebook to properly optimize. Then, they switch to optimize for conversions.

New Clicks to Conversion Optimization

That method is a bit messy, of course. It’s manual. You need to make assumptions. How long should you optimize for link clicks prior to switching to conversions? How many conversions is enough to properly optimize for conversions?

Thankfully, Facebook is rolling out a new method that will automatically switch from optimizing for link clicks to conversions!

If you have this new method, the optimization area will look like this…

Facebook Conversion Optimization

In Facebook’s words:

If not enough people have seen your ads and taken action, we may not be able to optimize for conversions. We will optimize for link clicks until we have more data, then start optimizing for conversions.

That could be pretty dang helpful.

If you click the toggle to turn this feature on, you’ll get a drop-down…

Facebook Conversion Optimization

Let’s break down those two options now.

Standard Optimization

This is the default (or “standard,” I guess) option.

Facebook will start by optimizing for link clicks until your campaign achieves one of the following three things:

  • 15-25 conversions
  • 1,000 link clicks
  • 7 days pass

Once that happens, optimization will switch automatically to conversions.

Note that Facebook doesn’t care if your campaign is running for less than a week. They also don’t care if you’ve already used up your budget. Theoretically, you may never switch to optimizing for conversions if you never hit one of those thresholds.

Extended Optimization

With this option, Facebook will optimize for both link clicks and conversions until you generate 15-25 conversions or your budget is spent. Facebook won’t switch to optimizing for conversions entirely until you reach that 15-25 conversion threshold.

While you may get more conversions early with this method than with Standard, you’re also at risk of driving lots of traffic without any conversions since Facebook will have a difficult time optimizing for those conversions.

Which Should You Use?

First, know that this method isn’t magical. It doesn’t replace the normal way of optimizing for conversions if you already have enough conversions to properly optimize. If that method is working, don’t expect this to improve your results.

But if volume is an issue and you aren’t getting good results, you absolutely should give this a try. A couple of thoughts to keep in mind…

Standard is the default option because that’s where Facebook thinks most advertisers will find success. If you want to generate more volume to eventually optimize for conversions, use this method.

If your focus is instead on making sure you spend your entire budget or get full delivery, Facebook suggests Extended optimization.

Not sure what’s right for you? Facebook says to start with Standard optimization and switch to Extended if you don’t get enough delivery.

Your Turn

Have you started to experiment with these optimization options yet? What results are you seeing?

Let me know in the comments below!

The post Facebook Conversion Optimization: Standard and Extended appeared first on Jon Loomer Digital.

Thursday, September 7, 2017

How to Edit Facebook Link Previews

Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it.

From the page publisher…

Facebook Link Preview - Publisher

Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else. Now, if you click that “x” at the top right of the image, it removes the preview entirely with no ability to replace the image.

This is also now the case in the Page Posts area of Ads Manager…

Facebook Link Preview Page Posts

Facebook took away the ability to edit link previews as part of their ongoing efforts to combat fake news. Offenders would edit that information to mislead readers.

Think about it. You could share a link to a legit and trusted source. Then edit the image, headline, and description to make a baseless claim that isn’t in that article. But since many people won’t read that article and they want the headline to be true, they’ll share it.

Unfortunately, this takes away a tool that ethical marketers have used as well. Sometimes, the preview information isn’t up to snuff and you want to change it without changing the message. For example, maybe the image is of poor quality or doesn’t represent the content. There are many reasons why you might want to edit this information.

So, are marketers out of luck now? Nope. Facebook actually recommends a few ways to continue editing link previews.

1. Edit Open Graph Tags

Open Graph tags on your website provide Facebook with the content it needs to fill a link preview. If a link thumbnail, title, or description don’t appear when you paste a link on Facebook, it’s because those tags weren’t properly created.

There are many ways to update Open Graph tags. I use a WordPress plugin called Yoast SEO. This allows me to manually override what is sent to Facebook.

Yoast SEO Facebook Open Graph

If I wanted to change what appears in the link preview on Facebook, I could decide to edit it from my website admin. This way, that information would be changed globally for anyone who shares the link to my post — not just this one time.

If you’ve ever made these changes before, though, you may have noticed that Facebook often doesn’t display the updated information after making your changes. That’s because the old information is cached. You need to force Facebook to scrape it again.

You do this with Facebook’s Open Graph Object Debugger.

Facebook Open Graph Debugger

Click the “Fetch New Scrape Information” button. The next time you share that link to Facebook, it should pull the new information from the updated Open Graph tags.

2. Claim Link Ownership

Facebook understands that this is a major pain to publishers — media companies in particular. So Facebook is granting access to link preview editing to certain publishers who first claim ownership of a website.

Of course, this isn’t available to everyone (I don’t have it). It’s only available to (presumably) select news media. If you have it, though, “Link Ownership” will be found under “Posts” within your page Publisher Tools.

Following is an image provided by

Facebook Link Ownership

You then follow the directions provided within this section to paste some unique code to your site and claim ownership of that content, connecting it to your page. You can then regain access to editing link previews.

Of course, you may not have access to this tool. That leaves…

3. Create an Ad, Publish via Page Posts

The first option isn’t particularly reasonable for most. You aren’t usually going to want to change the link preview globally. You just want to do it for this one post.

The second option is great if you’ve got it. But as mentioned, you may not have it.

The final option is kind of a pain. But it does the trick.

You see, when you create an ad, the link information that you provide will go through a review process. Facebook will check to be sure that the link preview information that you provide is acceptable. Once that approval is granted, you can publish your ad organically.

Of course, if you don’t want to run the ad, just make sure to stop it before it starts. But you’ll need to wait for approval first.

When creating the ad, I edit the link image, headline, or description…

Facebook Ad Edit Link Preview

Once the ad is approved, it will appear within the Page Posts section.

Facebook Ad Edit Link Preview

Check the box next to it, click “Action” and select the option to publish.

That’s it! Your link preview edits will now appear in an organic post.

[Don’t forget to deactivate the campaign if you don’t want it to run!]

Your Turn

Facebook has good reasons for removing the ability to edit the link preview information, as annoying as that may be for ethical publishers. But there are ways around it.

Are you still editing link previews? Which method are you using?

Let me know in the comments below!

The post How to Edit Facebook Link Previews appeared first on Jon Loomer Digital.

Friday, August 25, 2017

Facebook Search and Trending: Show Publisher Logo

Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website.

Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. The testing grounds for where these logos will be surfaced are within Search and Trending.

Here’s an example of the old and new versions of Trending (old on the left, new on the right) to show how this changes branding on mobile…

Facebook Publisher Logo Trending

And here’s an example of the updates to Search…

Facebook Publisher Logo Search

These changes will apply to both desktop and mobile, and it’s likely that we will see more of this branding in the future.

From Facebook:

Our goal is to put your logo next to your content wherever it appears in Facebook. To start, we are testing how these logos work in Trending and Search surfaces on Facebook. We will continue to explore opportunities to add logos to new surfaces and further extend publisher brands on Facebook.

This appears to be a display update that not all users are seeing yet (I don’t yet have it). However, you shouldn’t wait for that update to upload your own logo into your Brand Asset Library.

How to Add Your Publisher Logos

Facebook has added a new section called Brand Identity to the page Publishing Tools. This is where you’ll add your logos.

Facebook Publisher Logo Brand Identity

[Note that I don’t have this yet on all of my accounts. There’s no indication of when it will be available to all.]

You’ll need to upload three different horizontal logos:

  • Color (for white backgrounds)
  • Black (for contrast against light backgrounds)
  • White (for contrast against dark backgrounds)

Here’s an example of my logos…

Facebook Publisher Logo Brand Identity

Brand Identity Logo Requirements

Here are a few requirements to keep in mind…

1. Horizontal logos for best results, not exceeding a 1:10 ratio. In other words, the width can’t be more than 10 times the height.

Either of these would be fine:

Facebook Publisher Logo Brand Identity

2. Square is okay. The main thing is that you don’t use a vertical logo.

Facebook Publisher Logo Brand Identity

3. No taglines or secondary text. The logo will be small in most cases, so this secondary text won’t be legible.

Facebook Publisher Logo Brand Identity

4. Remove extra padding around your logo. Extra padding (top, bottom, and sides) can make for an awkward placement.

Facebook Publisher Logo Brand Identity

5. PNG files only with a transparent background. No colors or opaque colors behind the logo.

Note that the white version does have a transparent background. Facebook shows it having a black background after uploading only for display purposes so that you can see a logo is there.

6. A height of 300 pixels or more is recommended. Use the highest resolution file possible for scaling purposes.

7. No colors or gray tones in the black and white versions. Use #000 for black and #fff for white only.

Your Turn

I’ve added my logo for the Jon Loomer Digital page, though I’m waiting to see its application across Facebook. Do you have this yet? Have you added logos to your Brand Asset Library?

Let me know in the comments below!

The post Facebook Search and Trending: Show Publisher Logo appeared first on Jon Loomer Digital.

Friday, August 18, 2017

6 Years Without a Boss

On this day in 2011, my life changed dramatically. I didn’t know it at the time, but the change was for the better.

I was laid off on August 18, 2011, and it was my second layoff in about two years. Confidence was at an all-time low. Pressure to produce for my wife and three boys was at an all-time high.

I could never have dreamed on that day that six years later I’d be boss-less. Well, I’d likely assume unemployment was a possibility. But not a business of my own that would not only succeed but sustain that long.

I’m not your prototypical entrepreneur, by any stretch of the imagination. You may think of overachievers. Hyperactive personalities. Extroverts. Work over sleep. None of these words and phrases describe me.

I feel incredibly lucky.

My wife Lisa has supported me throughout the crazy. She remained patient while my lack of paycheck could have been interpreted as laziness and refusal to work.

I’ve had jobs, experiences, friends, acquaintances, support system, privileges, and education that all helped make this possible.

Six years ago, our oldest son was 10. He’s now driving. Six years ago, I felt like a mid-30s kid still trying to grow up. Maybe even resisting adulthood.

I had no vision. I had no grand idea for what I was going to create. There was no business plan.

I just started to write…

This is where you expect me to write about how I became rich and famous. About how I make six figures when I sleep at night, and “here are the three steps so you can do it, too.”

Wealth and fame may motivate some, but it’s never been interesting to me. I measure wealth in time, freedom, flexibility. Time with family. Freedom to do what I want. Flexibility to control my own hours.

By that definition, you’re damn right I’m rich.

I walked my youngest son to school this morning, and I’ll pick him up when he’s done. I spend more time coaching my middle son’s baseball team than I do worrying about work. My wife and I spend so much time together that she gets sick of me.

And it’s glorious.

This new life of freedom still has its challenges. It’s not perfect. I have regular battles and struggles that are unique to this type of life.

After six years of this, here is a sampling of the important lessons I’ve learned…

Have Patience

That first year was rough. The first six months were even worse. It felt as though I was going nowhere. Progress was difficult to spot, and each step forward seemed to be followed by a step back.

You aren’t going to figure this out overnight. Progress may be slow. Have realistic goals and expectations.

So much of why I’m bossless today is because I didn’t let early failures ruin me. It could have easily happened. I was certainly close to that place. There are times when I still get low.

Impatience leads to a negative outlook. Dissatisfaction. Eventually, you’ll want to give up.

Don’t do it. Be reasonable about your goals. Be fair to yourself and your ability to reach those goals.

Keep Grinding

Going on your own can be overwhelming. There are so many things you can do, so many products you can create, so many tools you should use, so much advice you can take. The result is often paralyzation.

Paralyzation defined much of the early part of my journey. There are so many ways to go, and you don’t know where to start. The easiest thing to do: Nothing.

Progress happens when I create. So what if no one reads that blog post? Write. So what if no one attends that webinar? Host it. So what if no one buys that product? Launch it.

Irrational fear keeps us from trying. But the reality is that we learn something valuable with each new attempt. We learn about what worked and what didn’t, and we make it better next time.

If we’re constantly sitting back, waiting for whatever we’re thinking about doing to be perfect, we’ll never get anything done.

Keep grinding. Fight through the doubt and urge to do nothing.

Keep creating. The joy of helping even one person will be worth it.

Keep failing. It won’t be perfect. The more you fail, the more valuable experiences you’ll have.

Keep learning. Read, try, and experiment. Make yourself and your business better through knowledge.

Take Care of Yourself

You can sleep until noon if you want. Skip breakfast. Eat Skittles for lunch. Watch every episode of Game of Thrones in your underwear.

Who’s stopping you? You don’t have a boss. YEAH! You don’t have a boss! You do what you want!

As someone who’s done it, don’t. It’s not worth it. After 16 days of Skittles, you’ll begin to regret it.

Try to sleep like a normal human. Eat good meals. Don’t forget to exercise. Remember: Your business depends on you. You’re its most important asset!

Solitude is Hard

In the beginning, it’s pretty awesome not having a boss. There are other perks like not having that annoying co-worker around, too. But eventually, it can get awfully quiet.

During the summer months, it’s a party in the Loomer house. All of the kids are around. They want me to play catch in the front yard or play Uno while we watch a mid-afternoon movie.

Then they go to school… Crickets.

No work gossip. No complaining about a project. No office pranks.

It’s one of those things that no one really prepared me for. Working out of my dark basement gets quiet and lonely. And it can suck.

Find a way to remain social. Online social activity can help, but only until you fall in a rabbit hole of comments on a political post (DON’T READ THE COMMENTS, DAMMIT!). Get a hobby. Make friends. Do something.

Coaching baseball helps for me. I set up a daily call with John Robinson. I also go out to lunch every Friday with my wife.

It still gets lonely, but it’s a start.

Create a Routine

You don’t have a boss. No one is telling you what to do. There are a million things you can do today. Where do you start?

I’ll freely admit that I am not an organized person. I’m done feeling embarrassed about it. It’s who I am. I’m not changing. “Winging it” is a skill of mine. I can procrastinate like it’s an Olympic event.

But some structure is necessary. Every day, there’s one task that is primary. It needs to get done. If I get other stuff done, great.

Monday is for my PHC – Entrepreneurs Facebook Live. Tuesday is for training program lessons. Wednesday is for my weekly PHC – Elite weekly webinar. Thursday is for one-on-ones. Friday is for blogging, but it’s otherwise my free day.

That doesn’t mean I don’t do anything else on those days, but having that structure makes me more focused without the overwhelm.

Get Help

When you’re starting your own business, it’s easy to try and do too much. You know what’s best, and you’re trying to save money, so you do it all yourself.

Just stop this madness.

I was a designer, programmer, customer service agent, and podcast editor in the beginning. And I was terrible at these things.

Hire people whose expertise is in your weakness. Find people who are experts in the things that you hate to do.

It will save you a ton of time so that you can focus your energy on the important tasks associated with growing the business.

Balance Involvement with Personal Value

There’s a big potential pitfall associated with getting help. I was not prepared for it.

Once I passed off the things I didn’t want to do, I suddenly felt less valuable. I felt out of the loop. It sapped my inspiration.

Example: I don’t like handling customer service. I can get 99 friendly emails, but the one angry message ruins my day. By passing off that duty, I no longer need to deal with the angry messages. But I also don’t see the nice ones.

Those nice messages make my day. They keep me motivated. They provide inspiration and make me feel like I’m making a difference.

My point? Find a balance. Get help while also making sure that the value you provide keeps you inspired.

Biggers Isn’t Always Better

Innuendo is hilarious.

In the beginning, it was always about shipping and creating. Launch something new. Find another revenue source. Hit a new goal.

Those days are over for me. At least in this current stage of my business.

I’ve found a perfect place right now. It’s a good balance between effort and revenue needed to live my desired lifestyle. To make more, I’d need to create more. Launch more. Build more.

As I said earlier, creating and launching are good. That’s how you learn. But stay within your limits. Know that more money doesn’t equal more happiness.

Have a Reason Why

It’s pretty simple for me. My family keeps me motivated. I want to spend more time with them. Coach their baseball teams. Participate in their lives. Go on vacations with them. These things are what drive focus of my business.

Want me to speak at your event? Eh. It had better not be during baseball season. And it needs to be a family event for a fun vacation. Otherwise, it’s not worth it for me, and I don’t care what the speaking fee is.

Making business decisions becomes easy when you have an overarching reason why you’re doing it all in the first place.

Don’t Obsess Over the Competition

I’m not saying you should completely ignore what other people are doing. When I was finding my way, I learned a lot from the likes of Amy Porterfield, Mari Smith, Chris Brogan, Marcus Sheridan, and many others.

But don’t obsess with keeping up with them. Don’t assume that they have it all figured out. That their backstage is a well-oiled machine. That they’re as happy and successful as they can be.

Look, there’s something to be said for a little competition. I learned this recently in a 5K. I ran for 10 days straight to prepare, running some pretty bad times. I then took 10 straight days off for a family vacation. I jumped into the 5K cold, and ran my best time in months.

Why? Because I wasn’t running by myself. That 12-year-old kid passed me, but I’m going to pass him back. That man my age will not finish ahead of me.

Some competition is healthy. But don’t let it guide all that you do.

Embrace Change

Change is hard for me right now. I have everything the way I want it. Any big change completely throws that out of whack.

But I realize that change is necessary from time to time. Freshen up your approach. Try something new. Not only can your brand get stale to your audience, but repetition can create boredom for the creator.

I admit it. The very routine that I created for myself this year has resulted in more boredom than I’ve experienced since I started. But that’s just a good sign for me: It’s time to mix things up soon.

Doing something new and different — as long as it’s managed, controlled, and doesn’t overextend — can be liberating and inspiring.

As fun as this has been, I know I won’t be writing about Facebook ads for the next 20 years. I’m looking forward to that next business opportunity (baseball related?) that comes my way.

Your Turn

This list could keep going, but these are the primary lessons that come to mind from the past six years. I appreciate you, and I hope you’ve found this article and my content helpful.

Thank you!

The post 6 Years Without a Boss appeared first on Jon Loomer Digital.

Thursday, August 10, 2017

Facebook Event Custom Audiences: More Targeting Power

It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences.

Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009.

Facebook Events

Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event. Up until now, Facebook ad targeting of those who engage with Events has been limited to targeting or excluding those who responded (in any way) to a specific Event.

Facebook Events

The latest changes give advertisers much more power to target and exclude those who engage with their Events.

About Facebook Event Custom Audiences

Facebook Event Custom Audiences are a subset of Engagement Custom Audiences. Engagement Custom Audiences give advertisers multiple ways to target those who engage with their videos, lead forms, pages, canvas, Instagram business profiles, and now Events.

Advertisers can now create simple or complicated audiences of people who have engaged in multiple ways with one event, multiple events, or all events connected to a specific Facebook page.

Create Facebook Event Custom Audiences

Let’s create one of these now…

When creating a Custom Audience, select “Engagement.” When you first get this, you may notice an alert about the new feature.

Facebook Event Custom Audiences

Now you’ll see an option for “Event.” We’ll want to click on that.

Facebook Events Custom Audiences

The process to create a Facebook Event Custom Audience will look like this…

Facebook Event Custom Audiences

After selecting the page you want to be associated with your Events, the default audience will include all users who responded “Going” or “Interested” to any of your Events during the past 180 days.

However, you do have options to further refine this audience…

You could limit your audience only to those who responded “Going” to an Event or “Interested” in an Event as well.

Facebook Event Custom Audiences

Obviously, the largest audience will be of all who responded “Going” or “Interested.” As soon as you limit to one or the other, the number of people you’ll reach will drop.

Instead of creating an audience of all who responded to any Event, you could isolate those who responded to one or multiple specific Events.

Facebook Event Custom Audiences

You can also use “include” or “exclude” logic to further isolate those who responded to other Events — whether associated with the current page or another page you control.

Facebook Event Custom Audiences

Finally, these audiences allow advertisers to isolate those who engaged with their Events during a specific time period — from between the past 1 and 180 days.

Facebook Event Custom Audiences

As you undoubtedly know by now, this is dynamic. The shorter the time period, the more relevant your advertising may be to the targeted audience. The longer the time period, the larger the audience.

How to Use Facebook Event Custom Audiences

There are several use cases for Facebook Event Custom Audiences…

1. Remind those attending an upcoming Event.

2. Convince those interested in an upcoming Event to commit.

3. Promote a new Event to those who committed to previous Events.

4. Promote products or content related to a particular Event.

This is just scratching the surface, of course. These audiences could be incredibly valuable for any brand that actively utilizes Facebook Events.

Your Turn

Facebook says that this feature is in the process of being rolled out. If you don’t have it yet, you should soon!

Do you have this feature yet? What are ways that you might use it?

Let me know in the comments below!

The post Facebook Event Custom Audiences: More Targeting Power appeared first on Jon Loomer Digital.