We’re Headed to SMX East & Pubcon Las Vegas to Bring You Live Conference Reports was originally published on BruceClay.com, home of expert search engine optimization tips.
In two weeks, your feeds and streams will be enriched with new technical SEO tricks, digital marketing case studies and inspiring, big picture pep talks. That’s because attendees of digital marketing conferences SMX East and Pubcon Las Vegas will be blogging, tweeting and ‘gramming the most quotable and memorable takeaways. I’ll be at both conferences as a reporter on the scene so that, even from your office, you can attend the conference. Jump straight to the liveblog schedules below to see the sessions and speakers to expect on our blog, or read on to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.
Founder and president Bruce Clay will speak at both conferences, along with BCI’s VP of Search Marketing David Szetela and Director of Training Mindy Weinstein. Meanwhile, Virginia Nussey and I will keep ourselves very busy liveblogging choice sessions as they happen to bring you coverage of as many speaker presentations as possible.
Where to Find Bruce & Co. at SMX East 2015
- Bruce Clay will lead his acclaimed One-Day SEO Workshop on Sept. 28.
When night falls, have a drink on Bruce! As always, he’s sponsoring the open bar at the SMX Meet & Greet, held at Social Bar. See you there on Sept. 28 at 6 p.m.!- Bruce takes the stage on Oct. 1 at 10:45 a.m. to explain how we’ve helped clients recover from linking penalties.
- David Szetela will share his search marketing insights during the SEM Tune-Up Clinic with the SMX Mechanics at 1 p.m. on Oct. 1.
- Catch Bruce again on Oct. 3 at 11:40 a.m. in the SMX Theater as he talks about DisavowFiles.com (this game changer, by the way, is up for the Innovation Award at the U.S. Search Awards!).
- Throughout the entire SMX East conference, you can stop by booth #414 in the Expo Hall to meet our team.
- Virginia Nussey and I will liveblog key sessions all day, everyday, throughout the conference! Read the coverage as it happens right here on the Bruce Clay, Inc. Blog, and check out our liveblogging schedule below.
- If you haven’t registered for SMX East, save 10% with this code: SMXW15BRUCECLAY.
SMX East 2015 Liveblog Schedule
Day 1: Sept. 29, 2015
| Time | SMX East Session | Blogger |
| 9 a.m. | Eye Tracking Update: How Users View & Interact with Contemporary Google Search Results | Kristi |
| 9 a.m. | Sherlock Goes Local: How We Solved 3 Local Ranking Mysteries | Virginia |
| 10:45 a.m. | Content, Keyword Research & The Art of Audience Engagement | Kristi |
| 10:45 a.m. | Local Search AMA: A Roundtable Q & A with Top Local Experts | Virginia |
| 1:30 p.m. |
|
Kristi |
| 1:30 p.m. | Getting the Most Out of Google AdWords & Bing Reporting Tools | Virginia |
| 3:30 p.m. |
|
Kristi |
| 3:30 p.m. |
|
Virginia |
| 6 p.m. | Evening Forum with Danny Sullivan | Virginia |
Day 2: Sept. 30, 2015
| Time | SMX East Session | Blogger |
| 9 a.m. | Keynote Conversation with Brad Bender, VP of Product Management @ Google Display Network | Virginia |
| 10:45 a.m. | The Growth of Direct Answers: How Should SEOs React? | Kristi |
| 10:45 a.m. | Getting Mobile Friendly to Survive the Next Mobilegeddon | Virginia |
| 1:30 p.m. | Finding Actionable Insights with AdWords & Google Analytics | Kristi |
| 1:30 p.m. | Beyond the Web: Why App Deep Linking is the Next Big Thing | Virginia |
| 3:30 p.m. | Winning at Mobile PPC (Beyond mCommerce) | Kristi |
| 3:30 p.m. | Essential Steps for Performing at Effective SEO Audit | Virginia |
| 5 p.m. | Empowering your Organization with a Search Culture | Kristi |
| 5 p.m. | Personalized Ad Experiences Through Retargeting | Virginia |
Day 3: Oct. 1, 2015
| Time | SMX East Session | Blogger |
| 9 a.m. | Being Found on the World’s Second Biggest Search Engine: YouTube | Virginia |
| 9 a.m. | The Most Valuable Analytics Reports All SEOs Should Be Running | Kristi |
| 10:45 a.m. | Link Auditing and Best Practices for Acquiring Authoritative Links | Virginia |
| 10:45 a.m. | Getting Images Right in Paid Search | Kristi |
| 1 p.m. | Meet the Search Engines | Virginia |
| 1 p.m. | Better Together: Search & Social | Kristi |
| 2:30 p.m. | Meet the SEOs | Virginia |
| 3 p.m. | Best of Show: Top SMX Takeaways | Kristi |
Where to Find Bruce & Co. at Pubcon Las Vegas 2015
- Stop by booth #312 in the Expo Hall to meet our team throughout the conference.
- Bruce Clay is a panelist on the session “Keywords and Keyword Research” on Oct. 6 at 2:30 p.m., and again at 3:55 p.m. during “Site Review: Focus on Organic SEO.”
- You can also find David Szetela speaking in “The Top Major AdWords Mistakes and How to Prevent Them” on Oct. 6 at 2:30 p.m.
- Catch Mindy Weinstein speaking in “Search and Social Content Strategy” on Oct. 6 at 3:55 p.m.
- If you haven’t registered for Pubcon, save 15% with this code: ex-2072615 (only good for the first 10 to use it!) or 10% with this code: ex-6104410 (unlimited).
Pubcon Liveblog Schedule
Day 1: Oct. 6 2015
| Time | Pubcon Las Vegas Session | Blogger |
| 9 a.m. | Keynote: Guy Kawasaki | Virginia |
| 10:15 a.m. | Beyond SEO: Market Intersection Optimization | Virginia |
| 10:15 a.m. | Building Great Content | Kristi |
| 1:15 p.m. | Personal Branding and Social Strategy | Kristi |
| 2:30 p.m. | Keywords and Keyword Research | Virginia |
| 2:30 p.m. | The Top Major AdWords Mistakes and How to Prevent Them | Kristi |
| 3:55 p.m. | Search and Social Content Strategy | Virginia |
Day 2: Oct. 7, 2015
| Time | Pubcon Las Vegas Session | Blogger |
| 9 a.m. | Keynote Conversation with Google AdSense | Virginia |
| 11:35 a.m. | Content Promotion Strategy: Including Pay-to-Play | Kristi |
| 11:35 a.m. | Social and Mobile PR Secrets | Virginia |
| 1 p.m. | Keynote: Rand Fishkin | Virginia |
| 2:45 p.m. | Lead Generation | Kristi |
| 3:55 p.m. | Scaling Content Creation | Virginia |
| 3:55 p.m. | Social Media in a Mobile World | Kristi |
Day 3: Oct. 8, 2015
| Time | Pubcon Las Vegas Session | Blogger |
| 9 a.m. | Keynote: Duane Foreester | Kristi |
| 10 a.m. | Keynote: Wil Reynolds | Virginia |
| 11 a.m. | Reputation Management: How to Un-trash Your Brand | Kristi |
| 11 a.m. | Building an SEO/SEM Agency Team | Virginia |
| 1:35 p.m. |
|
Kristi |
| 1:35 p.m. | SEO and SEM Lessons from the Competitive Automotive Space | Virginia |
| 3 p.m. | Keynote: Gary Illyes | Virginia |
(Phew.) That’s it for now. Looking forward to bringing you lots of conference coverage in the weeks to come!
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