Thursday, April 28, 2016

Monitoring Social Media Traffic: Tricks, Tips and Tools

Monitoring Social Media Traffic: Tricks, Tips and Tools was originally published on, home of expert search engine optimization tips.

#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country compare notes. Last week we hosted the chat and the hot topic was monitoring social media traffic. We discussed KPIs, paid and free tools — plus how to use this data once it’s gathered. Here’s what we learned!

Tools for Monitoring Social Traffic

Here’s the complete list of the tools that received shout-outs during SEOchat.

  • Hootsuite
  • Brandwatch
  • Raven Tools
  • Sprout Social
  • Audiense
  • SEMrush
  • NUVI
  • SocialPilot
  • Buffer
  • Mento
  • Iconosquare (for Instagram)
  • Adobe SiteCatalyst

Tools for Monitoring Social Referral Traffic and Conversion

  • Google Analytics
  • Google Tag Manager
  • Facebook Conversion Tracking
  • Facebook Insights
  • Twitter Analytics

Tools for Identifying Influencers

  • Zoomph
  • Onalytica
  • Followerwonk
  • Simply Measured
  • Copromote
  • BuzzStream
  • BuzzSumo
  • Ninja Outreach
  • Ahrefs

Social Tools for Everything Else

  • Tweepi
  • Canva (for design)
  • Pablo (for design)
  • Click to Tweet
  • CoSchedule
  • Meet Edgar
  • Gramblr
  • TweetDeck
  • Tailwind (for Pinterest & Instagram)

I Still Haven’t Found What I’m Looking For: Social Intelligence Tool Wish List

Even with all these useful tools, there are still needs that aren’t being met. Here’s what SEO-chatters are still hoping to find in a tool:

  • A way to schedule posts on Instagram
  • Accurate sentiment analysis, especially for ecommerce sites
  • Better reporting on Instagram and Pinterest
  • Integration of all social channels
  • History of follower count provided by all social platforms themselves
  • Insight into time viewers spent looking at a business’s social posts

Actions to Take Based on the Data

Here’s are some of the says digital marketers are leveraging the data they are pulling from social media monitoring and analysis.

You can get a complete transcript of the chat here. Join #SEOchat every Thursday at 10 a.m. PT/1 p.m. ET. #SEOchat is a great opportunity to ask questions, get answers and share insights with industry leaders and the engaged digital marketing community. Read more about #SEOchat here.

1 comment:

  1. Great list! I would also add my favorite tool which is Brand24 real time internet monitoring and analyzes application. Works great, it's easy to use and affordable. So powerful tool, worth to try.