Tuesday, June 14, 2016

VIDEO: Dr. Pete Meyers on Major Search Changes and How to Deal

VIDEO: Dr. Pete Meyers on Major Search Changes and How to Deal was originally published on BruceClay.com, home of expert search engine optimization tips.

Google’s search engine results page (SERP) never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.

At Bruce Clay, Inc., our SEO agency is always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He’s the brains behind MozCast, the Google algorithm “weather report” that chronicles changes to the SERP as they happen. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.

While Google announces major updates like Panda, Penguin and Hummingbird, it stays silent on the vast majority of its changes. Eric Schmidt, executive chairman of Google’s parent company Alphabet, revealed in congressional testimony that there were 516 changes to the Google algorithm in a single year.

That means it’s up to SEOs and digital marketers to keep their eyes on the SERP to monitor what’s happening day in and day out.

To keep us digital marketers in the know, Meyers joined Bruce Clay, Inc. Senior Technical Writer Paula Allen and I for a candid conversation on the latest changes to the SERP and what it means for SEO.

We talked 2016’s most impactful SERP updates, including:

  • How SEOs should proceed with the new title and description length
  • Google’s motivation behind larger text ads
  • The disappearance of the right-hand column — perhaps entirely
  • And how standardizing mobile and desktop SERPs could lead to future design changes

Catch up with all the latest SERP news in the above interview with Dr. Pete! It’s an outstanding preview of what’s to come at SMX Advanced. If you’re headed to Seattle for SMX Advanced, you can catch his session at 11 a.m. PDT on June 20.

No SMX Advanced ticket? No problem. I’ll be there liveblogging the conference. Subscribe to the Bruce Clay, Inc. Blog to get all the news coming out of SMX Advanced as it happens … for free!

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